This was a website build and brand consulting project for one of Kamloops’ oldest and most valuable downtown retailers. We were brought on to bring the 75 year old business into the new world of e-commerce. Which meant not only building an e-com site with over 3000 SKUs but also consulting and managing the moving of all of their business processes over to a digital database. Because of their volume and their desire to really buy into the modern world of retail, we chose Shopify to be their tool to success.

Now although they wanted to have the modern processes, they still wanted to hold on to their simple and classic colorways and branding. So from a branding standpoint, we digitized their neon sign (which must be 50+ years old - amazing), and scaled back all of the modern tweaks that our initial site build had… Not something we usually do!

For the icing on the cake, we filmed and edited a short landing page video to reflect the age of the store and to also pay homage to the 4 generations of Kennell's to run the shop before the new owner Jessica Kennell took over.

Jessica and her husband Bryce were incredibly great to work with, and although they climbed a mountain to bring the business from printed receipts to the modern world, they got there and we’re so fortunate to have been a part of the process. 

To check out their site, or to buy yourself a new pair of quality shoes (they ship!) click here.